The Dotonbori Glico Sign and the Changing Face of Japanese Advertising
In the Namba district of Osaka, Japan, there is a well-known tourist attraction called Dotonbori. It is well-known for its thriving nightlife, bustling shopping district, and street food scene. The Glico Running Man sign, however, is one of Dotonbori's most recognizable elements.
An iconic landmark of Osaka that has been in place since 1935 is the Glico Running Man sign, also referred to as the Dotonbori Gico Sign. It is a neon sign with the word "Glico" written on it, and it depicts the figure of the man running while toting his large stick. The sign is over 20 meters tall and visible from a number of blocks away.
The Glico Running Man logo serves as a representation of the Riichi Ezaki-founded candy company, which was established in 1922. Initially making caramel candy, the company soon added chocolate and other sweets to its product line. The business gained a following in Japan and eventually spread abroad. Today, Glico is a well-known company that sells an array of goods, including the snack food Pocky.
The Glico Running Man sign is now a well-known tourist destination and an icon of Osaka. It is frequently used as a backdrop for photographs because it represents the vivacious and energetic atmosphere of the city. At night, when the neon lights illuminate the street below, the sign is especially eye-catching.
The Glico Running Man sign has undergone a number of renovations and repairs over the years. The sign was replaced in 2014 with a new model that was more energy-efficient and had LED lights. More vibrant and brighter than ever, the sign is now.
The Glico Running Man sign is now a significant component of Osaka's cultural heritage. It has appeared in numerous movies, TV shows, and commercials and is frequently used in 道頓堀 tourism advertisements to represent Osaka. Many artists and designers have been influenced by the sign and have used its image in their creations.
The Glico Running Man sign has not been without controversy, despite its popularity.A scandal involving the company's accounting practices in 2014 sparked widespread outcry, and some people demanded that the sign be removed. The sign, however, persisted and is still a beloved emblem of Osaka.
A famous landmark in Osaka, Japan, is the Dotonbori Glico Sign. It has grown to be a significant part of the city's cultural heritage and is an emblem of its vivacious and energetic atmosphere. The sign is a sight to behold for visitors to Osaka and gives the locals in the city pride.